Buoyed by the success of pre-paid mobile services, we saw the introduction of pre-paid debit cards by banks, Prepaid Gaming Cards and now we have pre-paid software from Microsoft :-)
It offers customers the flexibility to renew subscription according to customer's wish. This is the first time in India that such a software is made available in prepaid version. The prepaid subscription is available at a price of Rs.1,499 for a 6-month subscription. At the end of the 6 month period, 3-month renewable subscriptions will also be available.
The pricing is definitely very high in context of Indian Market. Also it is hard to convince an Indian consumer that software requires a per CPU license. The Indian consumer thinks that if he BUYS one license he can install on all his office and home PCs, laptops, etc.
It offers customers the flexibility to renew subscription according to customer's wish. This is the first time in India that such a software is made available in prepaid version. The prepaid subscription is available at a price of Rs.1,499 for a 6-month subscription. At the end of the 6 month period, 3-month renewable subscriptions will also be available.The pricing is definitely very high in context of Indian Market. Also it is hard to convince an Indian consumer that software requires a per CPU license. The Indian consumer thinks that if he BUYS one license he can install on all his office and home PCs, laptops, etc.
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