Tags: career, Advertising, Career options, Career guide, career in advertising, career in advertisements, careers in creativity, creative aptitude, career in indoor advertising, career in outdoor advertising, careers in media and communication
Advertising is the art of attracting public attention to a product or business, it is a mean of informing and communicating essential information. Advertisements generally include techniques and practices used to influence masses about commercial products, services and even draw attention towards social issues to which public respond in a certain way.
Indian advertising industry is on a bread stuff and is all set to cater quality job to thousands of individuals in next few years. Advertising is one of the principal divisions of any industry that ensures the industry's aggressiveness in the corporate environment. Advertising as a career option is a profitable line alternative that one can prefer in the rapidly growing Indian economy.
Skills Required: Advertising agencies generally favor highly creative, productive and talented individuals who can suppose to work independently and at the same time as excellent team players. The premier and the front requisite to withdraw up a billet in advertising world is to have a creative attitude in one’s lifespan, can be in any form, in communication skills, language, innovative thinking, drawing, and so on.
People skills plays vital role in his career, If you are passionate, naturally driven, imaginative, hopeful, and have the ability to multi task then advertising is soul career alternative for you. An institution running advertising related courses can help train and develop Confidence, Team and leadership skills, Effective communication, Presentation and management, Persuasiveness, Competitiveness, Stress and pressure management, as it makes one read what a client needs and also helps in operative conclusion making.
Necessary Academic Qualifications:
Advertising firms have various departments at various levels, so they also need people of several educational backgrounds. Possessing a professional Credentials in a specific set of field can help to get head start in this industry. Further, flair for language and excellent communication skills are other factors constitutive for breaking into the domain of the advertising business. To get into a specialized section of an advertising agency, you could select from the stalking courses:
1. Client Servicing: An MBA in marketing or A post graduate diploma
2. Studio: Commercial art or fine arts Course at UG & PG levels (BFA or MFA)
3. Media: An MBA or Journalism, Mass Communication
4. Finance: MBA (Finance), CA, ICWA
5. Films: Specialization in audio visuals
6. Production: A course in printing and pre – press processes.
Admission to most of these advertising postgraduate courses is based on an entrance exam and/or interview, where the minimum eligibility criteria is graduation in any discipline with a minimum of 50 percent marks. Some institutions also offer graduate level courses in advertising, after class XII. All good institutions offer internship as part of the curriculum and which is also the best way to get into this field, to get on- the- job training after a course is also helpful.
Job prospect : Job opportunities in advertising include openings in private advertising agencies; advertising departments of private and public sector companies. Job seekers can also find openings in newspapers, journals, magazines; commercial section of radio or television; market research organizations and so on. One can also work as a freelancer.
Some of the major job opportunities in this field are Sales manager, Copy writer, Public relations director, Advertising manager, Creative director, and Marketing communications manager . Specialization in your field of study from a reputed institution along with Excellent communication skills can give you a cutting edge over fellow job seekers in this industry. Some of the giants in advertising and media planning are as follows: R K Swamy - BBDO, Hindustan Thomson Associates (HTA), Grey, Dy and R, Mudra Communications Ltd. McCann Erickson, Leo Burnett, Bates, Redifussion Lintas India Ltd., Ogilvy & Mather Ltd., and that most students dream of working with.Challanges: If you are interested in pursuing a career in advertising, you must be highly target oriented and willing to work in stress inducing and high pressure work environment (pressure cooker like environment). Advertising industry is known for its extremely long working hours. Industry is very competitive, to make a successful career you must be willing to give your best at all times .
Sallary/Pay Packets: Advertising Industry gave heavy pay packets with dollops of project related incentives, Advertising Industry gave hefty growth prospects that are one of the best in the country, Salary is generally not a constraint for the suitable candidate in this industry. This will, of course, depend on the individual's merit, qualifications, and experience. A beginner in the creative department usually starts with an average monthly salary of 8 to 25 thousand rupees but experience enables you to negotiate deals.
Pay Structure depending on the size and turnover of advertising firm so salary also vary from one agency to another. Accredited agencies have a large set up while small agencies may have just a handful of employees looking after all the various jobs. However, you are joining the agency at the lower levels getting little amount of some, don't worry as you move up the ladder level of experience rises pay packets as well as workload get heavier and heavier.
1. Indian Institute Of Mass Communication
Aruna Asaf Marg, JNU, New Campus, New Delhi - 110 067
URL : www.iimc.nic.in
2. MS University of Baroda
Fatehganj, Vadodara - 390 002, Gujarat
URL: www.msub.edu
3. Mudra Institute Of Communications (MICA)
Shela, Ahmedabad - 380 007, Gujarat
URL: www.mica-india.net
4. Narsee Monjee Institute of Management Studies
V.L.Mehta Road, Vile Parle(West), Mumbai - 400 056, Maharashtra
URL: www.nmims.edu
5. National Institute Of Advetising
Deen Dayal Upadhyay Marg, New Delhi - 110 002
URL: www.nia.org
6. National Institute Of Design 9NID)
Paladi, Ahmedabad - 380 007, Gujarat
URL: www.nid.edu
7. Sir JJ Institute Of Applied Art
Dr. DN Road, Mumbai - 400 001
8. University Of Delhi
College of Art, Tilak Marg, New Delhi - 110 002
9. Wigan & Leigh College
New Delhi 86-A Central Avenue, Sainik Farms ,
URL : www.wiganindia.org
Email: mail@wiganindia.org
10. Xavier's Institute Of Communication
St. Xavier's College , 5, Mahapalika Marg, Mumbai - 400 001 , Maharashtra
URL: www.xaviercomm.org
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