The notion of ‘prettiness’ and ‘beauty’ are going to changed. By the time pretty women take over the world. the men will have changed the goalposts of what constitutes feminine beauty yet again, Which brings us right back to the old business of beauty being a subjective matter. Because Beauty, it now turns out, doesn’t lie in the eye of the beholder alone, it is a commodity that, according to a Finnish researcher, is becoming more available in the market thanks to evolution.
The study conducted by Markus Jokela of the University of Helsinki’s Department of Psychology found that beautiful women had up to 16 per cent more children than their less pretty counterparts and were more likely to have daughters who would carry their mothers’ beauty down the line.
Evolutionary biology tells us that prettiness in women is a well-honed physical marker that advertises the child-bearing’n’rearing capabilities of women. It’s not beauty — a short-cut by-product of one’s fertility — that women look for in men, but stability and the ability to take care of and protect the family.
In the land of the blind, the one-eyed man may be king, but in the land of the beautiful, only the plain-looker may just stand out and not only for the wrong reason. Some people not considered beautiful in all societies, but there will always be somewhere where their looks will be appreciated. As more and more pretty girls start to populate the world, will the notion of beauty, with its high romantic and aesthetic value, start losing its special shine.
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