After growing trend of mobile Internet worldwide advertising agencies are gearing up to take advantage of it. The trend in countries like Russia and India in the coming years could bring considerable economic benefit where the number of Internet users is growing rapidly. Nikesh Arora Google's President, Global Sales says I believe, its a great opportunity to advertise on mobile. After launching IPhone, Android devices and Blackberry trend of using mobile data in Western countries has increased. It may be full of ads on these gadgets.Future strategy for 450 billion dollar advertising industry was set in the International Advertising Association conference recently held in Moscow. The fact is also discussed that in which media consumers' interest is growing rapidly so that ads can be served there for more profit. Veterans of the area believed that the use of the Internet in mobile phones is growing rapidly these days so advertising industry should have to pay attention on it.
The online search engine giant Google had announced a deal to purchase Edmob in 750 million dollar in last November Edmaob is a primary brand to serve advertising on its mobile application and website pages and already captured a third part of this industry.
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Relative to Asian markets, especially in Japan and South Korea, Australia has a small m-commerce industry. The key elements of effective mobile commerce are mobile payments and mobile advertising. The period over 2009 and 2010 is critical for the development of a larger m-commerce market. No widely adopted standard for mobile payments has been developed in Australia to date.
ReplyDeleteHowever mobile banking services have been launched by a number of major financial institutions and these services are expected to become more popular with the mass market in the short to medium term. Widespread adoption of mobile banking is often a precursor to increased adoption of mobile payments and mobile commerce. Mobile advertising is also in its infancy in Australia; however all major mobile operators have advertising and more sophisticated call-to-action devices within their mobile web portals.
There are several key issues impacting on the development of m-commerce in Australia. Typically these are issues related to the customer’s experience of m-commerce services and technical issues relating to the telephony infrastructure. This report provides information and analysis of developments relating to m-commerce in Australia with a focus on m-banking, m-payments and mobile advertising.
Hi its really very nice blog i enjoyed a lot to visit..Mobiles
ReplyDeleteHello very useful information here in your blog i like it so much..Network
I agree, & the simple reason is growth of companies in all sectors, this has also resulted in growth of PR & media-placement companies. I know one pr firms in miami who accepts this, that the growth in other sectors have led their companies economic growth.
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